The founder and creative director of Marc Ecko Enterprises has taken the first step of an elaborate retail rollout with the introduction of two Marc Ecko Cut & Sew stores. The company estimates that the Cut & Sew shops, along with additional vertical retail concepts planned for many of MEE’s apparel brands—including Ecko unlimited and Zoo York— will help boost its current $1.5 billion volume to $3 billion by 2010.
Cut & Sew’s first two shops—at the Roosevelt Field mall h and the Fashion Show Mall in Las Vegas—will be followed by two more Cut & Sew locations this fall: one on Eighth Avenue in New York City’s Chelsea neighborhood and another in the Houston Galleria mall. Next year, MEE plans to open 10 to 15 more Cut & Sew doors.
MEE’s second stage of its retail plan may be even more ambitious than its Cut & Sew rollout; the company is set to unveil an Ecko Enterprises store in the Mall of America in Minneapolis by the end of this month.
The 5,000-square-foot, multi-brand retail concept, which will showcase the company’s young men’s Ecko Unltd. line, Cut & Sew and the Ecko Red juniors’ line, could eventually reach a store count of “a couple hundred,” said Naumann Idrees, MEE’s director of real estate and retail. “We don’t see any reason why we can’t be as successful as other vertical retailers like A&F.
MEE’s retail plan in many ways echoes that of Abercrombie, whose umbrella of brands—including Abercrombie & Fitch, Hollister and Ruehl—are ubiquitous in malls throughout the country. At this year’s end, there will be 11 Ecko Enterprises stores with another 40 scheduled to open next year, in malls from the New York metro area to Florida, Texas and California.
By fall 2008 the company hopes to also launch stand-alone shops for other MEE brands, including the flight-themed Avirex label and the skater-influenced Zoo York brand. Both are slated to open their own outlets this fall, part of the 52 total outlet doors that MEE will operate by the end of 2007.
Cut & Sew’s first two shops—at the Roosevelt Field mall h and the Fashion Show Mall in Las Vegas—will be followed by two more Cut & Sew locations this fall: one on Eighth Avenue in New York City’s Chelsea neighborhood and another in the Houston Galleria mall. Next year, MEE plans to open 10 to 15 more Cut & Sew doors.
MEE’s second stage of its retail plan may be even more ambitious than its Cut & Sew rollout; the company is set to unveil an Ecko Enterprises store in the Mall of America in Minneapolis by the end of this month.
The 5,000-square-foot, multi-brand retail concept, which will showcase the company’s young men’s Ecko Unltd. line, Cut & Sew and the Ecko Red juniors’ line, could eventually reach a store count of “a couple hundred,” said Naumann Idrees, MEE’s director of real estate and retail. “We don’t see any reason why we can’t be as successful as other vertical retailers like A&F.
MEE’s retail plan in many ways echoes that of Abercrombie, whose umbrella of brands—including Abercrombie & Fitch, Hollister and Ruehl—are ubiquitous in malls throughout the country. At this year’s end, there will be 11 Ecko Enterprises stores with another 40 scheduled to open next year, in malls from the New York metro area to Florida, Texas and California.
By fall 2008 the company hopes to also launch stand-alone shops for other MEE brands, including the flight-themed Avirex label and the skater-influenced Zoo York brand. Both are slated to open their own outlets this fall, part of the 52 total outlet doors that MEE will operate by the end of 2007.
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