Wednesday, January 16, 2008

BornReady.TV


Bornready.tv follows, in near real time, rising high school basketball superstar Lance Stephenson. Every week, Born Ready will air, documentary style, tracking Stephenson through the second half of his high school career and beyond, both on and off court, as he moves toward becoming the greatest high school scorer in New York history, as well as a potential NBA lottery pick. The first two episodes of Born Ready debut tomorrow (January 15th) with two more everyday for the rest of the week, and you can only watch it online. So check out the trailer above and then hit Bornready.tv tomorrow and and stay tuned to see Lance make it happen. Bornready.tv is a partnership between FADER FILMS, Born & Bread and Den Of Thieves.

Who said Fader.com was just about music?

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