Halcyon and NOOKA coordially invite you Thursday September 18th from 6:30-930pm for a special preview of our Nooka watch selection and celebrate the opening of Matthew Waldman's exclusive in-store art installation.
NOOKA is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He them sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enought to patent!
The linear and graphic representation of the time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases aas time passes, giving weight to an ephimeral and abstract concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.
Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. No longer associated with Seiko, Nooka Inc. now produces the line more truthful to Matthew's original vision. Nooka is proud to have been selected as finalist in the Genart awards for the accessories category for 2005.
Music Curated By:
Alex Graham (Matterform, Jane's Addiction)
Nick Chacona (Hector Works, 2020 Vision, Mood Music)
RSVP to rsvp@halcyonline.com
57 Pearl St. Brooklyn, NY 11201 Map
For more info go here.
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