Product Description:
This book will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative, fabrication and promotion issues necessary to bring unique products to the marketplace. It stems from the School of Visual Arts MFA “Designer as Author/Entrepreneur Program” (most notably, Deborah Adler's unique reinvention of prescription drug packages adopted by Target* and other successful alumni) as well as other well-known and up and coming designers who have created successful cottage and mainstream design businesses (i.e. Charles Spencer Anderson's CSA** image archive and Doug Powell’s HealthSimple*** product line). These firms and individuals have wed their designers’ talents and entrepreneurial spirit to viable products or lines of products.
About the Author:
Steven Heller is the art director of the NY Times Book Review and co-chair of the MFA Design program at the School of Visual Arts. He is the editor of the AIGA online journal, VOICE. He is a contributing editor to PRINT, EYE, Baseline, and ID. He writes frequently for Metropolis and other design magazines. He is author, co-author, and editor of over 90 books on design and popular culture.
Buy it here or check out a review by Core77
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