Sunday, August 24, 2008

Gear: Carrot






Urban lifestyle brand Carrot Clothing can trace its roots back to 1999, a tumultuous time for its owner's native Serbia. In a noble effort to uplift lagging spirits and voice personal concerns about freedom, he began printing t-shirts featuring unmuted anti-war messages for family and friends. This move, though courageous, landed him in jail and at the mercy of unforgiving local authorities for spreading allegedly "terrorist" policies.

Since then, he has joined forces with skateboarders, street artists, and other creative minds to establish Carrot Clothing, a brand whose very essence is based upon the family-like relationships between global art, skate, and street communities. The brand aims to transcend typical business aspirations, hoping to inject the streetwear industry with its own unique perspective. In the two years since its inception, Carrot has developed into a globally-recognized lifestyle brand with an exciting collection available in more than 20 countries worldwide. Carrot hopes to continue on its promising journey with the hope of inspiring people in the same way that they themselves have been inspired by the remarkable feats of others.

Check out the website here.

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